Author Archives: Matt Ruth

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Thanks, Partner: The Value of Developing Business Partnershps

Throughout my career as an engineer and as an Avanceon executive, I have looked at partnerships from a wide variety of perspectives.
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Everything Old is New Again

We have a blatant repurposing of a recent State Farm commercial on our website where we talk about the 30 year plus history of our company. The line goes, “We started our business when MTV played music videos, a gallon of gas was under a dollar and control systems used “real” relays. As a result, we have seen a lot, done a lot, know a lot and have learned a lot of lessons that we can apply to your project or program.” I see the reality of this concept  reinforced on at least a weekly basis and I believe we should seriously consider adding the words “and we’ve created a lot of great relationships along the way” to the statement.
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MES – Eating the Elephant

As they do in any business, corporate manufacturing leaders know, with as much certainty as they know that the sun will come up in the morning, that they have some amount of error, waste, and inefficiency in their operations.
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CSIA – The value of certification by a governing body

We all receive value from the governing bodies that regulate industry and standardize the products we use every day. We need to feel confident: we rely on the Food and Drug Administration to certify the safety and purity of our foods and medicines and the National Institute of Standards to ensure there’s a gallon of gas in the tank when it says so on the pump. Consumer trust is critical to the buying process.
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Auto, Data, Help: Manufacturing’s “Puppy, Monkey, Baby?”

At this point most people have seen the notorious “Puppy, Monkey, Baby” Mountain Dew Kickstart commercial from the Super Bowl. It promotes a new beverage called Kickstart, which combines Mountain Dew, juice, and caffeine—a hybrid of three “awesome” things that are better together. The dancing, beverage-dispensing creature, with a puppy’s head, a monkey’s tail, and a baby’s chubby legs, has polarized audiences; some claim the surreal ad is “freaking out, scaring, and terrorizing” viewers, while others praise the impact of the marketing and the connection to the brand.
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