Leadership Team

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Avanceon is a team of talented, creative, and fun people dedicated to driving innovation and value to manufacturing automation and information systems. We focus on our customers’ challenges and the best way to overcome them. Whether you work with our engineers, solution architects, project managers, business managers or support associates, you will find all are focused on providing you, the customer, with the most supportive, engaging, friendly and interactive project experience possible. Despite today’s sanitized and transactional world of system development, we believe that projects are still people working with people and commitment, accountability, and customer service are the foundations of a successful relationship. We believe the journey is equally as important as arriving at the destination. Our people are key to our success and we love them for it.

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Bob Zeigenfuse (Founder / Chairman) is known worldwide for his foresight and thoughtful leadership. Throughout his 40+ year career, Bob has helped to revolutionize the System Integration community. As the founder of Advanced Automation Associates (Avanceon’s predecessor), he created one of the country’s largest and most successful independent System Integrators, with a global presence on three continents. As a founding member and two-time chairman of the Control System Integrators Association (CSIA – www.controlsys.org) he has driven systematic changes in standardization and stability in what was once an underdeveloped engineering segment of the industry.
Bob and his wife Banjira (Ben) have three children. Bob is an avid (some would say rabid) Philadelphia Eagles fan and sports enthusiast, Jersey Shore beach bum, Florida Man, bad golfer, dancer wannabe and world traveler. He never misses the opportunity to work hard and play hard, be it by guiding Avanceon’s board as Chairman, envisioning a progressive approach to solving a manufacturing problem, or figuring out how to pack a vacation with an exceptional amount of fun activities.
Bob’s vibrant zest for life is clear in his ability to make the best out of any situation. He believes in lessons instead of excuses, and that opportunity is “now here” instead of “nowhere.”


Matt Ruth (President / CEO) is Avanceon’s top “matchmaker” and longest tenured “Avanceoner”. With that experience he guides the company’s direction and champions our culture. Matt works with our teams to support and teach customers about the possibilities and benefits of Industry 4.0 and Digital Transformation. He is an expert at understanding manufacturing business problems, identifying the right path, and aligning resources to get the job done. After years of developing trust, Matt is adept at matching our key partners with Avanceon’s team to provide our customers with robust and innovative solutions. In addition to those skills, Matt is a member of Avanceon’s Executive Steering team, ensuring we “walk the talk” and drive value, innovation and advancement of our people.
Matt has been happily married to his wife Kelly for over 25 years. They have two adult children and a Springer Spaniel named Nova. Matt is a Villanova basketball superfan and an avid outdoor enthusiast. Be it on the ocean fishing for a big catch, in the woods searching for big game, on the trail conquering the next mountain or in the board room envisioning the next automation and Industry 4.0 solution, Matt throws his passion and experience wholeheartedly into all of his pursuits.
Matt has a ingrained curiosity for how all things work and the “why” behind them. He transfers that interest, and a propensity to connect the dots, into a foundation to solve complex problems.


Brian (COO) enjoys solving varied and complex problems, whether they involve people, processes, operations or technology. You know that girl or guy who seems to know everything about anything? Brian loves working with those folks and finding ways to synergize his know-how with their expertise to help our customers and ourselves achieve awesomeness. As CBIO (Chief Bad Idea Officer), Brian routinely comes up with bad ideas that others mold into productive initiatives. Employed by Avanceon since the age of thirteen, Brian has held almost every engineering position in the organization. Early experience with batching, SCADA systems, MES and reporting helped shape his interest in the business side of manufacturing.
Outside the office, Brian enjoys spending time with his stupendously wonderful wife (and Avanceon editor-in-chief) Jenn, energetic toddler Zadie and stoically indifferent (yet incredibly friendly) Scottish terrier Marley. When not on the racquetball court or in the kitchen, Brian can be found enjoying the outdoors, cheering on Pitt, completing odd home or engineering projects, creating noise-pollution to be passed off as music, appreciating music created by people who’ve mastered the wondrously infinite musiscape (if that’s not a word, it should be), writing much too long (but somehow grammatically correct albeit not reader-friendly) sentences riddled with spelling errors (since corrected by aforementioned grammarian super-wife) and using too many parentheses.


Tracey Johnson (Vice President of Operations) is a force both on the basketball court and as a business manager. The only member of the engineering team who is not an engineer, Tracey joined Avanceon in 2007 as a recruiter, became a project manager in 2010 and assumed her current position three years later. She presently manages Avanceon’s life sciences and consumer packaged goods projects as well as all MES projects. Tracey values directness and dependability and brings both to her relationships with coworkers and customers.
Tracey lives with her daughter in Downingtown and has also called Georgia, Texas and Maryland home. An avid basketball player, Tracey dunks both basketballs and donuts with the greatest of ease. She played on both the 1997 AAAA State Championship team at Downingtown High School and on scholarship for West Chester University. Around the office, she can be found dressed down, plotting softball strategy and keeping her team of engineers on schedule through her patented two pronged attack of steely gaze and rolled up newspaper.


Sue Schlegel (Vice President of Sales) prides herself in being an attentive listener and investing the time to get to know our customers on both a professional and personallevel. Sue knows both our customer’s concerns and her team’s strengths and works closely with both parties to build the perfect long-term partnership.
Sue has three children, two grown daughters and a son in college. Sue and her husband Dave, of 30 years, are smoothly adjusting to the life of empty nesters by spending more time together. When she is not traveling to see her children that live in 3 different states, you will find her spending time outdoors, going for a run, or baking up a sweet treat. Sue loves a challenge and is happiest when every moment of her workday is filled.


Bryan Little (Operations Manager) is a wizard with systems integration – a career path he’s followed for more than 20 years. But when it comes to paths, Bryan prefers the off-the-beaten variety. A Marine Corps veteran, Bryan avidly hikes, camps, and lives off the grid (or at least pretends to) whenever possible. As the famous naturalist John Muir said, “of all the paths you take in life, make sure a few of them are dirt.” If you can’t find Bryan out on the trail, odds are he’s at home working on the “Farmette” helping to create the world’s best pickles.
His 20+ years of systems integration have spanned many industries and technologies: from contact lenses and pharmaceutical to pizza and cereal, and even few oddballs in between. For the past 10+ years at Avanceon, he has been primarily focused on the Food & Beverage industry.
Bryan lives with his vibrant and wonderful better half Christine who share their life path with their constantly busy Border Collies Maddox and Dakoda. Bryan also has two teenage boys and, yes, a turtle named Henry.