As they do in any business, corporate manufacturing leaders know, with as much certainty as they know that the sun will come up in the morning, that they have some amount of error, waste, and inefficiency in their operations.
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We all receive value from the governing bodies that regulate industry and standardize the products we use every day. We need to feel confident: we rely on the Food and Drug Administration to certify the safety and purity of our foods and medicines and the National Institute of Standards to ensure there’s a gallon of gas in the tank when it says so on the pump. Consumer trust is critical to the buying process.
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At this point most people have seen the notorious “Puppy, Monkey, Baby” Mountain Dew Kickstart commercial from the Super Bowl. It promotes a new beverage called Kickstart, which combines Mountain Dew, juice, and caffeine—a hybrid of three “awesome” things that are better together. The dancing, beverage-dispensing creature, with a puppy’s head, a monkey’s tail, and a baby’s chubby legs, has polarized audiences; some claim the surreal ad is “freaking out, scaring, and terrorizing” viewers, while others praise the impact of the marketing and the connection to the brand.
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MES Components Value
November 10, 2023
A Tale of Two Nic(k)s
October 6, 2023
PLC Standards for the New-ish Millennium
September 15, 2023
Benefits of Upgrading a Facility to Ethernet
August 18, 2023
Early Partner Engagement in Digital Transformation
August 4, 2023
Challenging Labor Shortages: Options to Mitigate
June 21, 2023
MES Enablement: The Universal Translator
June 8, 2023
Breaking the Mold: Our Approach to Digital Transformation
May 26, 2023